​​About Alexandra Tomson
Alexandra Tomson is a NASM Certified Personal Training and performance mindset coach dedicated to building strong, disciplined, and resilient individuals.

Hidden Charm Performance Training was created from a belief that real confidence is built through structured physical training and mental accountability. Strength is not just aesthetic- it is functional, transferable, and foundational to performance in sport and in life.

With a background as a USDF Gold Medalist and years of high-level athletic training, Alexandra understands the demands of performance under pressure.  Her coaching blends progressive strength development with performance-based mindset work to create measurable, sustainable results.

In addition to her training credentials, Alexandra holds a master's degree in Mental Health Counseling.  This academic foundation informs her approach to discipline, goal setting, resilience, and confidence-building.  

Her coaching philosophy is to help individuals build strength with structure, train with discipline, and develop confidence through consistency.

Hidden Charm Performance Training works with equestrians, athletes and driven adults who are ready to commit to measurable progress, both physically and mentally.